why now?
We are facing an inflection point in our workplaces:
people
A continued crisis of engagement*, where only
2 out of every 10 employees are thriving globally.
(Compared to 7 out of 10 for best-practice organizations —
not hopeless, but requires intention, sustained focus, and care.)
business
Heightened pressure to deliver bottom-line impact in a complex business world where change is accelerating at a seemingly impossible rate, fueled by post-pandemic consumer/employee shifts, digital disruption, and economic instability.
brand
A landscape defined by rapid shifts in consumer sentiment and technology requires adaption and innovation at a pace we’ve never seen before. Breaking through emotionally and personally with holistic and authentic story-led brand and product experiences has never been more important.
*Overall, only 30% of managers and 23% of employees are engaged globally. -- Gallup State of the Global Workplace 2024
IGNITING INNOVATION...
"While an emphasis on productivity can help a company in the short-term, its long-term prospects depend on fostering a culture of creative thinking — a culture where new innovations are embraced and employees at all levels are constantly trying to find ways to do things better."
Invest in a collaborative culture
of creativity that dramatically impacts both brand and business.
Design for a more generative way forward — where lateral trust and authentic connection fuels both hope and productivity.
Specifically, we need to invest in our teams to better equip them to unlock their full potential, encouraging a culture where we get comfortable questioning norms and take delight together in searching as partners for more innovative and effective ways of doing things.
Our name says it all:
liberty
An opening to find a better way forward, powered by the freedom to ground our work in more human-centered practices.
collective
​The opportunity to lift through “people-first” leadership, as we tap into the collaborative, mutualistic knowledge of an organization.